WME BASKETBALL: 2026 NBA ALL-STAR VOTING CAMPAIGN

For 2026’s NBA All-Star voting campaign, I wanted to push the boundary of how we show up to support our clients - something fun, slightly trendy, and unexpected. I also wanted to create individual reels for each client to really highlight not only their strengths but their unique characteristics, mannerisms, sense of humor, etc.

To accomplish this, I took inspiration from the “Narrator" trend - an editing style on TikTok/Instagram where creators use tongue-in-cheek script writing along with AI voice generation and large on-screen captions to describe themselves and their lives with a British male voice; think, comedy/romcom movie trailers.

My idea was to take this trend and combine it with trending SFX used in today’s sports edits on social to create a new style, presenting our clients and “why they should be all-stars”. Through humorous yet accurate script writing, AI voice generation, trending sound effects from Tiktok/IG, tons of footage, and “The Flower Duet (Lakmé)” as the grounding background music, the campaign was largely well received by clients, agents, execs and general audience - generating over 270k organic views and setting a new single non-collab video views record for the WME Basketball Instagram page (Anthony Edwards video). See all five videos linked below: