WME BASKETBALL: THE FUTURE IS NOW

2025 NBA DRAFT CLASS CAMPAIGN

Every year pre-NBA Draft, I lead the WME Basketball team in producing a creative campaign to showcase our clients in a unique, intentional way.

For the 2025 NBA Draft class, in collaboration with MV2 Creative (US-based creative studio), we made “The Future is Now” campaign. The campaign included individual pieces to highlight the journey from childhood hoop dreams to the NBA. These pieces were for 4 NBA draftees represented by WME Basketball, along with one combined film featured all 4.

This project was awarded a Davey Award in the Sports category. We had a lot of fun with this one!